02/07/2018

James Heal conducts training with 9 channel partners from 5 different countries!

For 145 years we’ve built a reputation for the consistent high quality of our materials testing instruments. Our expertise spans multiple sectors: from traditional textiles, to smart fabrics, non-wovens, rubber, wood and plastic.

With an ethos based on high quality design and innovation; all instruments are designed and manufactured from our facilities in Halifax, England. As ninety percent of our business is export; our products and services are
channeled across the globe through a network of carefully-selected local agents and distributors – whom we call our ‘Sales Channel Partners’.

Our Sales Channel Partners represent James Heal in 70 countries across the globe, ensuring that James Heal customers (direct and indirect) receive expert advice, customer care, readily available stock of Test Materials and technical support – locally.

To ensure our Sales Channel Partners can provide the very best service, we regularly conduct training programmes here in the UK, or on-site with our local agent.

And the last week of June, saw a very busy week of technical and product training, as we worked with our channel partners from the USA, Germany, Spain, Mexico and Guatemala. A truly international training event!

Pictured above, top row left are James Heal’s agents from Xperto & Disesa with Javier Manzano, International Sales Manager at James Heal; top right our agents from ATI Corporation, USA with Peter Goodwin and John Pratt from James Heal.

Along the bottom:

Bottom left and bottom right, our agents from Bastos y Cia in Spain; followed by Lutz Gerold from Carl von Gehlen GmbH in Germany (bottom centre)

Congratulations to all of our channel partners who took part in the 2018 training programme, and we look forward to seeing you again very soon!

A row of James Heal's textile testing instruments - ProMace, ProView, Martindale, TruBurst and Impulse
We've developed long-standing relationships; with many of our channel partners having worked with us for more than 10 years. What's fundamental to these relationships is regular training and communication, support and knowledge sharing
Andrew Hemingway, James Heal Commercial Director

“Each channel relationship is a strategic investment,” says Andrew Hemingway, Commercial Director at James Heal. “We’ve developed long-standing relationships; with many of our channel partners having worked with us for more than 10 years. What’s fundamental to these relationships is regular training and communication, support and knowledge sharing.”

Many of James Heal’s products and services are complex, so it stands to reason that a thorough knowledge of our products is an absolute must for good customer service and for our brand reputation. This includes understanding the product benefits,  materials, test types and applications; and the best methods for selling and servicing the products as well as identifying the appropriate target audience.

“This product expertise is particularly critical during a new product launch,” says Head of Technical, Peter Goodwin. “Proper training for our global channel partners,” continues Peter, “is therefore the best way to ensure our brand reputation can be upheld whilst providing the best support and solutions for the many retailers, independent test houses and factories that use James Heal’s materials testing instruments in their laboratories.”

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