James Heal back from a successful ITMA 2011
13th October 2011
The ITMA Exhibition
The International Exhibition of Textile Machinery is regarded as the ‘Olympics’ of the textile machinery industry, and has been held every four years since 1951, held this year between 22-29 September at the Fira de Barcelona Gran Via exhibition centre in the iconic city of Barcelona.
The show was, as predicted, a fantastic event for James Heal, who made a real turning point in their 139-year history by unveiling a new brand identity, alongside a showcase of new product innovations.
During the last 18 months, James Heal has embarked on a strategic rebranding project to transform and modernise their identity, helping to better align their four core business divisions under one consistent brand name and image. In line with this, they showcased their new innovations for the textile testing market:
- Titan, fourth generation universal strength tester
- TruFade, new light fastness tester
- Martindale 900 Series, abrasion & pilling testers
- Elmatear, digital tear tester
- TruBurst, bursting strength tester
James Heal’s Sales Director, Elliot Rich, is delighted with the outcome of the show, and explains further:
“Visitor numbers exceeded those seen in Munich four years ago and the quality of people visiting our stand was very encouraging. Our exclusive network of agents and distributors has been impressed with the quality of enquiries they can follow up on their return and we are confident ITMA will show a strong return on our investment.
With regards Testing Instruments, we have had all the major Test Houses visit us including representatives from major retailers such as Marks and Spencer, NIKE, IKEA, Victoria’s Secret, Levi Strauss and many more. Everyone has been extremely complimentary to our new branding and product portfolio which has really ‘Set a new Standard’ for the testing industry.”
Over the duration of the show, many visitors came to the James Heal stand for valuable advice on laboratory design, appropriate tests for their products and buyers as well as suitable instrumentation and accessories to carry out these tests.
Pre-ITMA Brand Launch Event for James Heal’s Agents and Distributors
Prior to the start of the ITMA exhibition, James Heal held its pre-ITMA James Heal Agents’ Conference at the Expo Hotel Barcelona, just outside the city centre. This International Agents Conference drew together 45 delegates representing key markets including: China, Hong Kong, Pakistan, India, Japan, Portugal, Spain, Italy, France, Indonesia, Korea, Germany, USA, Vietnam, Bangladesh, Egypt, Sri Lanka and Turkey, to name but a few..
The theme of this year’s Agent Conference was ‘Launching the new James Heal Brand’, which also focused on introducing the Agents to our latest product innovations, such as the new TruFade, a new xeon light fastness tester and Titan4, a fourth generation strength tester.
See our website for full details or our product portfolio: www.james-heal.co.uk
-Ends-